- May 27, 2021
What makes a good explainer video?
A good explainer video successfully breaks down complex ideas into easy-to-understand concepts.
Such explainer videos make sure that any of your prospects don’t miss out on what your business does, how it does what it does and why it’s the best in the game.
There is a reason why concepts like “Explain me like a 5th grader” exist, or why Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”
It’s because we humans love easy stuff, and we associate intelligence with ease of understanding rather than complex jargon.
Above is why when our client Tibco approached us to do an explainer video for them, we knew we had an uphill task.
Tibco, is in the data integrations and data analytics field and helps businesses with several data problems across several industries and use cases.
Given the expanse of what Tibco does and explaining the gist of the same in under 3 minutes was not an easy task.
But our creative director Ezra Kumar took charge of the project and seamlessly managed to explain the entire essence of Tibco’s business in only a 3 minutes long video.
Do have a look at the final explainer video for Tibco.