Video is your best Pokémon, it can surely help you win but you should have command over it.
You should know How much to use it, unless your Pokémon gets exhausted and tired. You should not use it too early or late. You should know what powers it has, to be able to redeem it. Not everybody could be Ash Ketchum, and not everybody has a Pikachu, but come on, Don’t tell me, You can’t even try.
Videos are modern Atom bombs for businesses, and the good part about this bomb is, everyone has equal access to it. It puts you and your competitor at the same line and you should know that your race has already started; the era of video marketing has begun, so use it wisely.
You can achieve endless possibilities with a single video, explain your product or service or entertain your audience. Videos require multiple senses to be understood, which makes it memorable.
So, let me give you few tips and a pinch of my wisdom, you’ll surely find it helpful for your business.
First, thing that comes to mind is your website. Yes, you should place your video on your website, right on the landing page. But, our tips and tricks and doesn’t stop here. We will provide enough data and analytics to prove our point and then, how to do it right.
There are multiple video sharing platforms available today. Like, YouTube, Facebook, Instagram, Twitter, LinkedIn and youth oriented Snapchat. But each of these social media requires different approach and strategy. The audiences are different; their motive is different, so knowing the right need of the hour is important.
So, let me go straight to the medium and right way to do it, I will try to name in the ascending order of their usability and importance.
Video should be used on your landing pages always. It provides a direct engagement medium where visitors can understand your message with very little effort.
A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. You can see more examples about it in their case studies.
People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similar dramatic impact on the way content is consumed and this resulted in YouTube being second most used search engine.
Google rank your website better and up in search, if it features a video on the landing page.
Videos increase the time people stay on your page, giving your brand message longer to sink in and if you feature yourself or company employees in the video, the trust factor is raised significantly.
And a moment of realization- People are lazy and that is why they prefer to watch over read.
Add a call to action (CTA) to your video. So, People may have something to take away from the video and visitors may know why your company exists.
Video on your landing page is good way to pamper your visitors with direct information about your business.
So, let’s move further to our next, medium, which is equally important as the first one.
YouTube being owned by Google and Google being the most used search engine and YouTube being second says a lot and YouTube videos are ranked routinely higher on Google searched pages. But, still let me give provide you some statistics and try to convince you more.
Well, let’s face it; nothing beats a creative YouTube video to captivate an audience. The exposure any business can get on YouTube is extraordinary.
A statistic from YouTube states that viewers watch hundreds of millions of hours of YouTube videos every day. Each minute, an estimated 300 hours of YouTube videos are uploaded and there are more than 1 billion users on YouTube and the number of hours, viewers are watching videos has been steadily increasing by 50% per year.
YouTube engage people, many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, thus creating a ripple effect.
It is also because YouTube videos are easy to share and other mediums provide freedom to share YouTube videos on them, thus enhancing their own exposure.
Therefore, YouTube is a world of endless possibilities; many call themselves YouTubers and have done pretty good for themselves. So, why not you!
Facebook since started is 2004, has been progressing and the reason behind it is its ability to adapt the environment and change with time. It gradually added the Snap feature, then online marketplace, Business Pages and now it is investing in video market and it is openly becoming business focused.
What’s interesting, however, is how quickly Facebook has become the second largest referral source for online videos. In fact, according to a study conducted by social media analytics, content marketers had increased directly loading videos onto Facebook by 50% from January to June.
Since the implementation of the autoplay feature in the Facebook News Feed interaction with video content has changed, and everyone knows it.
In a way, this shouldn’t be shocking at all. Videos are a great way for marketers to gain more attention and increase conversions. Viewers also love to share videos – 92% of mobile video viewers share videos with their friends and family! There are also some really appealing benefits of using Facebook for video marketing.
A recent study conducted by Shareaholic found in October 2014 that Facebook drives four times more traffic to websites than Pinterest, YouTube, Twitter, Reddit, Tumblr, and Stumbleupon. Isn’t that interesting?
Facebook has more than 2 billion active users, which makes it the second most trafficked website in the world.
According to comScore, Facebook is the most popular social site for mobile users with 24% of users spending their time on Facebook daily.
Facebook is the leading social login with 46%, where even Google was second with 34%.
The average person spends 40 minutes a day checking their Facebook’s feed – that’s more than the time many spend with their family.
Users can tag Facebook friends in videos, which mean Facebook has some useful keyword encoding capabilities.
Still, Facebook remains the world’s No. 1 media, so it is a great time cash this opportunity and use Facebook to marketing your business.
Instagram is the ultimate photograph and video sharing website, which is built on the vision of just sharing high quality photographs. But, youth is more towards photo business, so the marketers began working on Instagram for attracting them.
Instagram allows 60 second video, which is quite enough for your message to be conveyed.
Instagram has a huge user base and engagement, with over 600 million active users monthly and over 400 million daily active users and in addition over 150 million daily active story users.
Instagram’s statistics are trustworthy and promising. Daily more than 100 million posts are uploaded which get 4.2 plus billion likes each day. It has 40 billion photos posted till date.
Instagram is getting pretty famous amongst folks with nearly 33% users of internet use Instagram as well and not only the developed country but second and third world countries as well, 80% of Instagram users are outside the U.S.
Instagram demands attention through its interface, to stories, to attracting photographs an average Instagram user spends 25 minutes per day on it and more than 60% log in at least once daily.
Instagram does not restrict anyone or focus on a particular section. 51% of its users are Male and 49% are female.
90% users are under 35 years of age and 53% users follow their favourite brands and Nike, Adidas Louis Vuitton, Gucci and Starbucks have used it well.
Instagram’s engagement is 10 times higher than Facebook, 54 times higher than pinterest and 84 times higher than twitter.
Well, after giving information like these are you still wondering, should Instagram be used?
Twitter is witty and professional altogether. Its users are engaging and video when mixed with tweets gives a very lethal combination.
Have you ever considered replying to a tweet via video? Yes, you heard it, right. This is an excellent opportunity for your followers to get to know the people behind your brand, which is important when you’re trying to connect on a personal level.
Video is a simple way to respond to your audience, and it’s far more engaging than a simple tweet would be.
Brands are using Twitter video to cover live events. Twitter video drums up more interactivity by involving followers in the big event if they can’t be there. Also, Twitter video stands out in the fast-moving Twitter feed so you can garner more attention.
Another option is to create educational content in a visually interesting manner—92% of marketers believe the purpose of a video should be to inform or educate.
The new Twitter Engagement feature is a great benefit when posting Twitter videos. The option is available in your profile that lets you view the metrics of every tweet you send. Now you can see how many views your video got, how many people engaged with it and whether it had any retweets or not.
Snapchat is the latest fad among youngsters; if your business want to have young customers and engage them you must be good in this snapchat media.
You can drive visitors to your website through snapchat, with just some intelligent methods of properly used.
When your business has accomplished something big like finishing a major project, achieving a new milestone, or preparing for a big event—the last thing you have time for is marketing. However, these are definitive moments of your business that reveal personalities and culture—the unique elements that make your business stand out and snapchat stories bring out this unique essence of your culture through snap stories.
NASA has been very active with snapchat, and they snap whenever a major event takes places and this has made the youth love science and space.
If you have a small but select following on Snapchat, use it as a channel for special deals. Create Stories around coupons, promotions, and discounts that you only want a select few to have access to. This is a popular social media campaign strategy that encourages existing followers to keep tabs on your account, and will also incentivize new users to follow you.
This benefit you get while marketing on most loved media by youngsters.
Video on LinkedIn helps you establish your expertise, showcase your products and services, and build credibility for your business.
There are three places you can use video on LinkedIn: your profile, LinkedIn Publisher, and updates. Links from YouTube, Vimeo, Ustream, and Brightcove all show up well in these three areas.
You’re not limited to just those platforms, however. You can add Facebook and Periscope video links on your profile and in Publisher posts, too.
There are so many mediums available for video marketing, but knowing the need of each audience and making up to them is necessary. The message conveyed in each medium can be different, but call to action remaining the same.
So, this is the right time, connect with a video makers and get you needs discussed and fly high with the rising sales of your company.