Business

Making Millions! Marketing to Millennials

By June 25, 2018 June 30th, 2018 No Comments

Millennials who?

In today’s technology-driven world it is difficult to grab one’s attention, especially the millennials. So is the millennial crowd important?

Yes! Why?

Well because there are 2 billion of them! I know right!

According to demographers at Pew Research Center, the millennial generation are those born roughly between 1981 and 1997.

They are currently between 19 and 35 years of age.

Why Millennials?

Millennials are in their young adulthood and, as such, are fast becoming the world’s most important generation for consumer spending growth, sourcing of employees, and overall economic prospects.

So they are IMPORTANT!

You need to know some of these things that I’m about to mention if you are a millennial yourself or if you’re a ‘Gen X’ or ‘Baby Boomer(basically people born before Gen X) to stay ahead in the game.

Coming back to ‘grabbing one’s attention’.

Amidst the hustle and bustle of the competitive social media marketing, it’s not an easy task to get anyone’s attention, let alone millennials.
You, the person sitting next to you, we all are aware of it.

So….what can be done?

Opening the Tips Jar!

Gen Z; grabbing the bull by its HORNS!

Born in a digital, media-driven world, millennials are digital natives and are therefore the first ones to notice if your company lacks digital experience.

Yet, more than a few brands are in complete darkness when it comes to defining and creating positive online video content that resonates with the millennial crowd.

So what do you do?

To be clear, nailing the digital experience involves more than providing extraordinary customer service online.

It’s using social media and technology in ways that create awesome experiences, from advertising the design content to customer support to creating a seamless offline-to-online experience.

Digitization of the Brand

Do you ever wonder how some companies are so successful and make money while others are don’t?

I know you have created a brand, a company or an organization with your creative bent of mind and hard work.

Are you not receiving as much attention as you deserve?

After working tirelessly, putting in your blood and sweat (not literally or maybe who knows..well..), when you don’t get the results, don’t be disappointed.

Maybe you just need a creative approach and a marketing plan to showcase your brand. That’s it!

Tug of War! Digitized Ads VS Traditional Ads

Watch out!

Let’s be honest millennials aren’t influenced by traditional advertising tactics and despite the fact that ‘change is hard’; brands won’t make it if they continue along that same old path and if they do not indulge in the new marketing trends.

Millenials don’t like the pushy, disingenuous nature of commercials and will do anything within their power to skip, fast forward, and even block any content that even hints at advertising. So basically you’ll be cut off even before you have a chance at presenting your product.

Survivors!!!

Of course, there are some brands that are good at creating digital ads; but being creative, emotive, and innovative while melding the components of a successful ad together is tough and only a few brands have succeeded by creating videos for their products like Vodafone, Red Bull, Dairy Milk etc.

To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers.

Beware!!

A failure to meet the demands will cause a flood of negative feedback. Past generations would simply stop doing business with a company because of poor service, but younger consumers feel obligated to warn other consumers via social media and review sites.

According to a report by Nuance Communication, millennials have written more negative reviews than the baby boomers have left online criticism.

Focus on your online marketing because trust me you don’t want that to happen.

Digitized Marketing is NOW!

Technology equals convenience for millennials, more than half of Annalect’s survey respondents 52% consider a brand’s use of advertising technology and marketing strategies before making a purchase, and 39% say they are loyal to a brand whose use of technology is up to date.

Investing in millennial engagement involves finding the right balance between traditional and digital experiences.
Smart brands are ditching traditional ads, focusing on design, and leveraging social media and technology like rock stars. These are their marketing strategies.

Solution?

Duh! It’s videos. But what kind of videos?
The animated kind! <Wink wink>

Animated explainer videos are a perfect tool for attracting prospective consumers to your site and telling them about the key benefits and features of your product through digital marketing.

According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

Oohlala!

Animated explainer videos are able to clearly portray your service or product in less than a minute or two and is the best form of social media marketing. And since a video allows millennials to acquire more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture the users’ attention. Basically you can make money if you succeed in grabbing their attention.

Why Animation Videos for Millennials?

Because they are TRENDY!

Millennials follow trends, we like to keep ourselves up to date. So if you’re a millennial…why limit setting trends in clothing, gadgets and other stuff? You need to be innovative about your marketing trends.

Why not go to the next level with animated video marketing? Not only are they in trend but they’re also way more fun and interesting to watch than the same old traditional ads. Millennials are more inclined towards digital marketing methods. So add it in your marketing plan ASAP!

Related: Why animated videos are the best!

GIST

In short, millennials are an asset for the whole economy. They need to be targeted in a creative way.
So what’s your best advertising strategy?!

Get a video that targets them in the best way possible for your online marketing.

Don’t fret! Pocket the millennial crowd and witness your business grow! Good luck!