The role of background music in a video is often very underrated. Good background music helps your video ‘s pacing, it helps the audience build an emotional connection with the content and it also helps to drive your video forward. Background music in the world of advertisements and video content has changed over time. Now companies have abandoned their own jingles and have started using popular tracks released by third-party musicians. This trick works wonders because the music that’s used has a developed fan base plus the content makes it more relatable, thus creating a long lasting impression on the audience’s minds.
Volkswagen came up with The Volkswagon song back in the 1970s for their marketing purpose, but their advertisement in 2018, has a whole new feel and uses music by the black keys. The song aptly fits the display and creates a much attractive experience. Check out the videos yourself.
Choosing the right music for your video is an overwhelming task. With so many different music tracks to choose from, it becomes excruciatingly difficult to choose the right one that fits your video. But worry not, in this blog we reveal the tricks of the trade so you can go ahead and find your perfect music.
Select the mood of the music:
Music has an exceptional quality to make you feel something, it resonates a mood within its melody. Select the mood of the music you require according to the content of your video. If it is an informative and fun video, you should have a chirpy and warm background music, whereas if your video is emotional, you should pick melodies that are slow paced and musical, which raises an emotional tone.
Samsung came up with this emotional advertisement that made headlines. Its background music is a mellow tune by Mohit Chauhan which fits the video like a glove. On the other hand, the Samsung galaxy a80 product launch video uses a chirpy pop song as the background music which makes the product, as well as the video, look very attractive.
Song form has to fit your video form:
The song you select might not fit your video in terms of beats and transitions. If your video does not match the music synchrony, don’t worry, you can always loop the parts that fit your video. Play with your music, select, cut, edit, loop and don’t be afraid to experiment.
Levi’s used the song ‘makeba’ by the artist Jain. the advertisement gained huge success and so did the artist. In the original song, there are breaks, bridges and verses, which have been omitted. The song is looped to fit the video narrative and transitions.
Use intro or outro music:
Give music a prominent role in your video. Using intro and outro music helps because it divides your video into segments and creates a much stronger impact. This helps your users to relate to the message of the video, feel the emotion of the content strongly and set a defining tone. Intro and outro music can be varied. You can only use music in the end or the beginning, or you can just turn up the background music at certain points to create the said impact. Music helps to complete your video and sets a defining tone to your content.
This advertisement has only dialogues and there’s only outro music in the end. It might sound boring but it is what gave the advertisement the edge it needed to evoke a specific response or reaction from the viewers.
Treat your background music as a background:
If your videos have dialogues and talking in it, don’t let the music overpower it. Use music to help direct your story but don’t cover up the story in this process. Volume is an important factor and should never be overlooked. The music should be complementary to your narrative so use music that does not compete with the human voice. Complimentary music like piano melodies and acoustic tracks go well in the background of dialogues.
Vogue came up with this powerful advertisement and it created sensations. With a simple melody in the background, it creates a powerful message that is complemented by the music.
Let the music guide your audience:
Direct your audience’s emotions with music. By using music you can help lead up your story to a climax, or you could use the music to help a specific scene gain the proper attention. Suppose your story has some key elements or actions that you want to heighten, by using music in the background of those specific scenes you can help your audience understand the importance of that scene.
If you are taking a third party’s music for your video, it is only proper to give them the proper credentials, or take permission. Never use the music of an artist without taking due permission from the artist. You can always take inspiration from a song or create your unique new jingle, but the music produced by a third party artist can only be used if you have the proper permissions. You can also download free tracks available on the internet for your videos, those do not require proper license and permissions. We have a never-ending pit full of music that we use and you don’t have to worry about copyright issues ever.
Use music for all types of videos:
All videos are a better experience with background music. 3d product videos very obviously require music in the background to heighten the experience and help the audience develop an emotional connection to the product.
But so does animated explainer videos.
Background music helps all kinds of videos aptly deliver and strengthen their message. Its purpose is to define and direct the message of the video so the audience can form a connection with the content.
The main purpose of videos is to evoke an emotion in the viewer and music is the best method to evoke an emotion. Thus a chirpy pop song works best with Levis jeans, a product which is focused on giving a fun, comfortable experience for its user, while a mellow track with Samsung services advertisement helps the company deliver the message that they are looking to satisfy the customer’s needs in the best possible way.