2017 is all about videos. Because videos are more engaging and time-savvy, businesses are making videos a priority in their marketing strategy. Research has it that adding videos on your landing page can boost conversions by 80%. And with explainer videos building a connection with customers within seconds, they have become a must-have for businesses to communicate their brand messages.
So what are explainer videos? Are they worth it? If they are, then how? Read on to get all your questions answered.
An explainer video is a short video, ranging from 30 seconds to 2 minutes, that effectively and quickly introduces your business and how it solves your customer’s problems. It can be used to communicate your brand message or explain the details of your product or service. Explainer videos leave a lasting impression on your customers as they are more likely to retain a message that is witty, compelling and appealing.
Since numbers are trusted more than words, here are some statistics to prove the worth of explainer videos :
Explainer videos increase conversion rates by 20%
Over 90% of business that have used explainer video as a part of their marketing strategy claimed it increased user understanding of their product they were trying to pitch
If your video is placed on Google’s Search Engine Result Page (SERP), it is 41% more likely to be clicked than other websites
How will an explainer video grow your business?
We understand that you may be running a small business with an even smaller budget on advertising. Investing in the correct marketing technique is very crucial if you want to get the best returns on your investment. Explainer videos help simplify complex ideas, build a sense of trust and reliability which a text may fail to do. In an age of super-speed internet and content bombarding all over it, no one has the time or the patience to read long paragraphs that explain what your business is all about. In such cases, a short explainer video is like breath of fresh air.
Here are the benefits of an explainer video:
They are the quickest way to convey information : A research by Forrester Research concludes that a one minute video is worth 1.8 million words. This is equivalent to 900 articles of 2000 words each, which is a lot of information in a very short time.
It boosts sales: After watching an explainer video that explains not just the nuances of your product but also what a customer can expect after purchasing your product, customers are moved to action. Thus, it is not surprising that 52% marketers around the world choose marketing videos as the online content with the best ROI.
- They have a big reach: Social media is all about videos today. An explainer video will reach a much larger audience when placed on a social media platform. When placed above-the-fold of your website, it will boost viewership by 1500%. Also, it increases online visibility as users stay longer on your website. And with a higher viewership, your website will be ranked higher in Google’s SERP. Besides, a video can be placed on YouTube which is the second largest search engine, helping you increase your reach and revenue even more.
- They build your brand: With a better SEO, reduced bounce rate of your website, custom animated videos with characters that have a personality of their own can build your brand and turn leads into customers. Your brand personality is reflected in the videos you showcase.
But for getting the best out of your video, you must have a video that stands out, a video that has high quality and a story that customers can relate to. Having your video made by a professional explainer video company can give you just that. MysteryMonks has been increasing conversion rates of the products of its clients with its tested techniques. With professionals working their magic on these videos, greater ROI is guaranteed.